6 Ways to Build a Customer Base for WhatsApp Marketing
WhatsApp marketing is one of the oldest digital marketing channels, but it remains one of the most effective, with high conversion rates across many industries. In fact, the average conversion rate for landing page traffic sent via WhatsApp is over 6% — significantly higher than the standard e-commerce conversion rate of 2.5 to 3%.
Ways to Build a Client Base. Photo by Jeremy Bishop on Unsplash
To start working with WhatsApp newsletters, you need to collect a client base with WhatsApps . Knowing how to create an WhatsApp newsletter will be useless if you do not have an audience to target. If you want to learn how to Belarus WhatsApp Number Database collect a client base for an WhatsApp newsletter, then in this article we will consider 12 effective methods that will help you in practice.
WhatsApp Marketing: Why a Quality WhatsApp List is the Key to Success
Every good customer mailing is based on a well-written list of recipients. Even bright, interesting Belarus WhatsApp Number Database with a complex design and special offers can be ineffective if your subscriber list is not segmented based on their interests. CRM and various services for creating and managing databases can help with this.
To build a great WhatsApp list that generates sales, you need to focus on three key priorities:
Relevance. It can be difficult to get even those customers who want to use your services or who already use them to subscribe. When creating newsletter content, it’s important to target those who are genuinely interested in what you have to offer, otherwise potential customers will unsubscribe as quickly as they signed up.
Quantity: Once you've checked off the first two priorities, you can start focusing on growing your WhatsApp list and expanding your audience.
Building a quality WhatsApp list is a long process, but it pays off. So when building your WhatsApp list, you should focus on quality, relevance, and quantity to get the most out of your WhatsApp campaigns.
Ways to Build a Client Base for WhatsApp Distribution
Pop-up window on the main page of the site
Subscription form in the footer or navigation menu
Collection of the base at offline points or at events
Social media subscription button
Personalized Landing Pages
Subscribe to our newsletter when placing an order
Pop-up on the main page
Adding a subscription offer to your website's homepage is one of the most effective ways to collect WhatsApps for future WhatsApp campaigns. When visiting your website, visitors will see a pop-up window asking them to sign up for your WhatsApp Number List newsletter, usually in exchange for some kind of bonus or discount. Not only will this allow you to collect Belarus WhatsApp Number Database, but it will also help increase conversions on your website and retain visitors.
To make your newsletter subscription offer more attractive to your visitors, you should offer them something of value. For example, a discount on their first purchase, access to exclusive offers, unique articles, tips, guides, and other useful materials.
According to a study conducted by Sumo, the average conversion rate when using pop-ups is 3.09%, with the top 10% of companies achieving a conversion rate of up to 9.28%. This can be quite a high conversion rate considering that collecting a single WhatsApp from social media, traffic or advertising costs money.
Here are some tips to help you create an effective opt-in offer on your website's home page:
Use bright colors to make your offer eye-catching.
Keep your pop-up text concise and compelling.
Make sure your subscribe button stands out from the rest of your content.
Limit the time a visitor has to make a decision about subscribing.
Use triggers to determine when to show a form. These can be specific user actions, such as scrolling to a certain place on the page, hovering over a link, or staying on the page for a certain amount of time.
Please remember to always indicate on your privacy policy page what data you collect.
How to Use Website Navigation and Footer to Build a Customer Base for WhatsApp Marketing
One of the most important ways to build a database is to place a subscription form where users are looking for information about brands. The form can be simple and take up little space on the page, but it should be attractive and easy to fill out. The form should include the necessary fields for name and WhatsApp address, as well as a clear message about how subscribers will benefit from the newsletter.
The advantage of this method is that the subscription form will be available on every page of your site, which increases the likelihood of it being filled out. In addition, such a form does not interfere with the user's browsing of the content of your site and does not impose a subscription on him.
This method is one of the most common among online stores and sites with a lot of traffic. According to a study by Campaign Monitor, the highest conversion (about 4%) was achieved when using subscription forms in the navigation menu or footer of the site.
How to Collect WhatsApp Addresses Offline
Collecting WhatsApp addresses at offline events and in stores can be an effective way to gain new subscribers for your WhatsApp newsletter.
How does it work? You can give visitors to your store or event the opportunity to add their WhatsApp address to a mailing list. This is usually done by filling out a paper form or scanning a QR code that leads to an online B2B Database subscription form. This could involve offering some valuable information, such as a discount on their next purchase, a free e-book, or the promise of receiving an interesting newsletter.
This method of collecting WhatsApp addresses is especially effective for local stores, restaurants, events, and other businesses that have a limited geographic area of operation. Here we can reach local residents and customers who are close to your business.
It should be noted that this method may be less effective than online methods of collecting WhatsApp addresses because people may not be inclined to enter their personal data on paper. However, at events such as conferences, where people are already accustomed to exchanging contacts, this method can be very effective.
As with the online forms example , you want to make sure you have a great call to action. For example, “Sign up for our newsletter and get a coupon for 20% off your first purchase.” You can use location and event segmentation to cater to the needs of different audiences.